Integrate Marketing Campaign
A campaign connecting Hoosiers across generations through timeless taste and tradition.
Trojan Horse
Some things never go out of style- Trojan Horse has been serving legendary Greek for generations, giving Hoosiers a taste of tradition that still feels like home today.
This integrated campaign for Trojan Horse Restaurant celebrates its legacy as a Bloomington staple since 1978. By blending nostalgic storytelling, vintage aesthetics, and Gen Z social behaviors, the campaign connects generations through timeless taste and tradition.
Feed-Worthy Throwbacks
Brand Activation
“Sample Gates Specials”
IU-themed cocktails that connect directly with IU culture and nostalgia and encourage social sharing and Instagram moments
