Education

Indiana University Bloomington - Bloomington, IN

Universitat de Barcelona - Barcelona, Spain

West Lafayette Jr./Sr. High School - West Lafayette, IN

Media Planning Experience

MSCH-A441 IMC Campaign Planning Class
- Leading a cross-functional team in the development of an Integrated Marketing Communications (IMC) campaign for IUSTV, taking responsibility for overall team performance and project success.
- Assigning tasks, monitoring progress, and ensuring deadlines are met to deliver a cohesive and strategic final plan book.
- Evaluates team members’ performance, resolves conflicts, and fosters an overall collaborative work environment while driving the agency’s success through exceptional time management, energy, and commitment to campaign execution.
- Led media planning efforts for one semester-long advertising campaigns, developing cross-channel strategies that aligned with client goals and target audience insights.
- Conducted in-depth audience research and media mix analysis to guide ad placements across digital, print, and out-of-home platforms, increasing reach and engagement.
- Collaborated with creative and strategy teams to align messaging with media touchpoints, ensuring cohesive brand storytelling and measurable outcomes for real-world clients.

- Developed and designed marketing collateral for architecture and design proposals using Adobe Creative Suite and Microsoft Office, aligning creative strategy with business development goals.
- Revamped 100+ marketing assets for clarity and consistency, enhancing brand perception across client-facing materials.
- Led the concept development and presentation of a client-facing pitch deck for an intern-led design strategy, integrating industry trends and market insights to support sales efforts.
- Delivered end-to-end project management for custom apparel orders, from quoting and client consultations to design and fulfillment.
- Created original branded graphics and apparel mockups that aligned with audience preferences, contributing to strong client retention and referral business.
- Strengthened skills in virtual communication, customer service, and cross-platform promotion, driving merchandise visibility within the IU community.
- Founded and scaled a profitable e-commerce brand, earning $1,200+ in revenue and attracting 50k+ TikTok followers through strategic content marketing and influencer-style product promotion.
- Managed all aspects of marketing and operations—branding, fulfillment, customer service—resulting in over 50 five-star reviews in the first 90 days.
- Developed sharp instincts for market research, digital storytelling, and responsive customer engagement—skills transferable to B2B or B2C marketing environments.