Education

Indiana University Bloomington - Bloomington, IN

Universitat de Barcelona - Barcelona, Spain

West Lafayette Jr./Sr. High School - West Lafayette, IN

Media Planning Experience

MSCH-A441 IMC Campaign Planning Class
- Leading a cross-functional team in the development of an Integrated Marketing Communications (IMC) campaign for IUSTV, taking responsibility for overall team performance and project success.
- Assigning tasks, monitoring progress, and ensuring deadlines are met to deliver a cohesive and strategic final plan book.
- Evaluates team members’ performance, resolves conflicts, and fosters an overall collaborative work environment while driving the agency’s success through exceptional time management, energy, and commitment to campaign execution.
- Led media planning efforts for one semester-long advertising campaigns, developing cross-channel strategies that aligned with client goals and target audience insights.
- Conducted in-depth audience research and media mix analysis to guide ad placements across digital, print, and out-of-home platforms, increasing reach and engagement.
- Collaborated with creative and strategy teams to align messaging with media touchpoints, ensuring cohesive brand storytelling and measurable outcomes for real-world clients.

- Executed marketing strategies for architecture-focused projects by leveraging InDesign, Illustrator, PowerPoint, Outlook, and Excel to create compelling, visually cohesive project sheets, resumes, and qualification packages, enhancing firm-wide branding and client engagement.
- Led a design overhaul of over 100 marketing assets, ensuring consistency, clarity, and alignment with industry standards for architectural marketing materials.
- Developed a comprehensive creative strategy and delivered a polished client presentation for an intern-led project, fostering team collaboration and strategic storytelling to communicate design intent effectively.
- Established skills in salesmanship, communication, and client engagement virtually providing customers with custom apparel that I quoted, customized, marketed, and delivered on campus.
- Curated custom graphics and mockups to entice and accommodate clients with a variety of materials, colors, typography choices, and spacing styles.
- Optimized brand and e-commerce management for small businesses, generating $1,200+ in revenue through ROI-focused market research on social media channels, resulting in a growth of 50k+ followers on TikTok.
- Hand-embroidered custom sweatshirts fulfilled orders within 2 days of processing and earned over 50 five-star reviews within three months of launching the business at the age of 17.