HOK Intern Project - Summer 2024
Marketing materials + branding guidelines created for local St. Louis tennis academy for under-resources youth.
Breakpoint Tennis Academy
During my summer internship at HOK, I led the development of a comprehensive branding and campaign strategy for Breakpoint Tennis Academy, a program dedicated to youth tennis training. My responsibilities included refining the academy’s visual identity, crafting clear and compelling messaging, and designing promotional materials aimed at increasing summer enrollment. The campaign highlighted Breakpoint’s core values—discipline, inclusivity, and personal growth—positioning the academy as both a high-quality training environment and a supportive community for young athletes.
Print Media
OOH Advertising
Breakpoint Tennis Academy | Marketing Materials + Branding
Role: Marketing Summer Internship | Intern Project – Summer 2024
Developed a full-scale branding and marketing campaign for Breakpoint Tennis Academy during my HOK summer internship, with the goal of increasing youth enrollment and elevating the academy’s presence in the local athletic community. The campaign focused on positioning Breakpoint as a premier training destination that balances competitive development with inclusive, character-building values. I led the visual identity refresh, messaging strategy, and creative concept execution across digital, print, and event-based touchpoints.
Key deliverables included a brand style guide, promotional flyer series, targeted messaging framework, and social media rollout plan. This project emphasized community engagement, visual consistency, and youth-centered storytelling to enhance brand recognition and drive program participation.
