IU Student Television | Integrated Media Plan

Role: Media Planner | Group Project – Spring 2025

This campaign for Indiana University Student Television (IUSTV) aimed to boost brand awareness and increase student engagement across campus. As media planner, I helped lead the strategy behind where, when, and how the campaign showed up—from high-traffic poster placements to digital promotions and live activations. By focusing on visibility and relevance, our team worked to position IUSTV as a go-to source for student-led news, entertainment, and campus culture.

As the media planner for IUSTV’s campus awareness campaign, I developed a strategic media mix that combined out-of-home placements, social media, and live event marketing to increase visibility among Indiana University students. I conducted audience research, mapped high-traffic locations for flyers and posters, and planned events to align messaging across all touch points—ensuring the campaign reached students where they live, scroll, and socialize.