Patagonia
Integrate Marketing Campaign
A campaign built around bold gear, bigger adventures, and Patagonia’s passion for protecting the planet.Through strong visual storytelling, compelling copy, and brand-aligned design, this campaign aims to inspire action and reflect Patagonia’s role as both an apparel company and a movement for change.
InDesign Ads
Social Ads | Adobe Express
Patagonia Social Advertising Campaign | MSCH-A 250
Role: Creative | MSCH-A 250 Project – Fall 2024
This multimedia campaign aimed to reinforce Patagonia’s commitment to sustainability while promoting its durable, eco-conscious apparel. The central message, “To Save Our Home Planet,” was reflected across video, print, and digital ads. The video ad featured fast-paced outdoor scenes with the message “The world is changing… so are we,” ending with “quality that is built for change.” The print ad spotlighted snowboarders in bold Patagonia gear under the message “Designed for the Planet,” highlighting both adventure and environmental responsibility.
This campaign emphasized Patagonia’s use of recycled materials, donations to environmental causes, and dedication to inspiring youth-driven activism. With a clean brand aesthetic, nature-focused visuals, and calm music, the campaign successfully communicated the brand’s mission to engage and educate a socially conscious audience.
This 26-second branded video was created as part of a conceptual campaign for Patagonia, combining powerful nature visuals with an emotional narrative arc. Through cinematic footage and bold on-screen text, the spot communicates Patagonia’s mission of a responsibility and resilience—reminding viewers that as the world changes, so must we.