Hard Truth Distillery | Integrated Media Plan

Role: Media Planner & Strategist | Group Project – Spring 2025

Developed a comprehensive 90-day, $9M media campaign for Hard Truth Distilling Co., aiming to expand brand awareness nationally for their craft spirits. Our plan focused on increasing digital engagement, in-person sales, and consumer loyalty through a multi-platform strategy. I led the audience analysis, media mix recommendations, and channel alignment to ensure maximum impact across social media, experiential events, streaming platforms, and out-of-home placements.

Key deliverables included a detailed competitive analysis, targeting strategy, media schedule, and budget allocation optimized for ROI. This campaign emphasized audience-specific storytelling, regional market data, and creative activations to drive measurable growth.