Advertising Campaign

Reintroducing Mahler’s ‘Resurrection’ to Campus: A Bold Ad Campaign for Jacobs School of Music’s Spring Performance.

Mahler’s Symphony No. 2“Resurrection” Campaign

Immerse yourself in the emotional essence of Mahler’s “Resurrection”—a symphonic experience by the Jacobs School of Music.

A campaign aimed to connect Mahler’s symphony to personal emotions, encouraging audiences to find their own story within the music.

Role: Media Planner

Jacobs School of Music "Resurrection" Symphony Campaign

Developed and executed a full campaign for Jacobs School of Music’s performance of Mahler’s "Resurrection" Symphony, uniting over 300 performers across departments for one of the largest productions of the year.

I owned the media planning side of the campaign, mapping out how our team’s agency, AdCapella, would bring Mahler’s Resurrection to campus — from inboxes to hallway posters. My role focused on getting the right message in the right place, fast.